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Identify where you are in a bigger context - to contextualise your work (e.g. nationally, internationally) in comparison with others
To inform evidence-led decision-making and iterative improvement cycles
To inform strategies and ways ahead
To contribute to the bigger narrative about what is the value of (digital) cultural heritage and our work
To help make change happen
To influence better policy making by creating more appropriate recommendations and advocacy narratives
To attract more funding and to help make your work more financially sustainable (and impactful for your audiences)
To be more relevant for your audiences - to think at their level and respond to their feedback
You know your gaps and then can capitalise on your opportunities
Improve your organisation’s processes and learning processes