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Empathy map workshop

Time needed: 1.5 hours (workshop). Time for preparation and write-up afterwards is also needed.

Preparation: Digital workshop: digital white board, meeting link, instructions on how to use the digital white-board. Physical workshop: print outs (A3 or A2) of the empathy map; post-it notes, pens; book a room and prepare it before the meeting.

View file
nameEmpathy Map (1).pdf

Step 1. Empathise - see/hear-do

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  • What kind of environment do they operate in?

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Step 2. Pains and gains

Once you have a clear picture, it is time to make the connection to the things you do. Figuring this out will be key to working out what impact you may aspire to. How can you make stakeholders' lives a little better?

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If you have time, ask a representative from each group to give a brief summary of their findings.

Image credit: Impact playbook (13 of 43), Europeana Estonian Presidency Event (2017). Europeana Foundation. CC BY-SA.