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Image credits: Europeana DCH impact evidence bank workshop. Sebastiaan ter Burg, 2018. CC BY.

What is impact?

Impact is the change XXX

See more about what impact means here.

Why impact?

It’s important to ask ourselves why it’s important to think about impact. Some high-level reasons for Europeana, for example, include demonstrating the value we create for the heritage sector and progressing our understanding of the digital transformation of the heritage sector. At a more micro-level, it will be to understand how we bring value through specific projects and to learn how we can improve. 

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  • Stay relevant in a changing world - think from the perspective of your audience and respond to their feedback

  • Inform evidence-led decision-making and iterative improvement cycles

  • Inform strategies and ways ahead

  • To contribute to the bigger narrative about what is the value of (digital) cultural heritage and our work

  • Help make change happen and make a better world

  • Contextualise your work (e.g. nationally, internationally) in comparison with others

  • Influence better policy making by creating more appropriate recommendations and advocacy narratives

  • Attract more funding and to help make your work more financially sustainable (and impactful for your audiences) 

  • Identify the gaps and capitalise on opportunities to create impact through your work

  • Improve your organisation’s processes and learning processes

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Read more about why institutions are thinking about their impact

➡️Interview with Helen Hardy at the Natural History Museum, London, about the economic impact of digitisation

➡️Feature about impact awareness training and what it means for DEN, the Netherlands

➡️Interview with Ana Aziza at the Fondation du Patrimoine about how impact assessment helps us to understand the value of built cultural heritage

The Europeana Impact Playbook: a history

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