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Introduction to the strategic perspectives tool

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Reading and short learning exercise

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Five minutes to read (additional time for the quiz and the theory if you want more information)

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Individual reading

Learning goals for this page:

  • Understand the purpose of the strategic perspectives tool

  • Feel comfortable with the five impact areas

  • Know how and when you can use the tool in the Impact process

What is it?

The Strategic Perspectives help you understand where you think you can have most impact. You don’t have to choose between them - rather, it’s a tool you can use in discussions with colleagues and to help shape your change pathway and impact assessment. You might also want to use it to shape your impact narrative or to evaluate your impact approach.

The strategic perspectives canvas has been updated and now has six different impact areas you can discuss to think about your impact.

Download the strategic perspectives canvas! ⬇️

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How to use the strategic perspectives

Some projects are explicitly geared to contribute positively to society. Others are designed to lead to an economic effect. Most will have a bit of everything - you might note that organisational innovation also leads to economic effects and that external innovation leads to better environmental impact. Don’t worry about putting yourself in one specific perspective! You might like to think of it like a venn diagram, with overlapping impact areas.

When can I use it?

You might also want to use it to shape your impact narrative or to evaluate your impact approach. The strategic perspectives canvas has been updated and now has five different impact areas you can discuss to think about your impact.

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Download the strategic perspectives canvas! ⬇️

View file
nameStrategic Perspectives.pdf

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The strategic perspectives

(heart) Social impact

Social impact occurs when people (our stakeholders), their communities and wider society experience a positive change in their behaviour, attitude or belief because of the things that we do for them, or when actions are taken to improve the inclusivity and accessibility of a service or activity.

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The eight impact areas of Digital Active Participation

Designed by Pierreluigi Sacco in his Culture 3.0 concept, there are (at least) eight areas where active participation in digital culture could have impact:

  • Innovation and knowledge

  • Welfare and wellbeing

  • Sustainability and environment

  • Social cohesion

  • New forms of entrepreneurship

  • Learning society

  • Collective identity

  • Soft power

These impact areas not only highlight the value of the digitisation of cultural heritage but also act as inspiration to inspire heritage organisations to proactive strive to deliver more impact.

Source: Guidelines for the best practices regarding the maximisation of the impact of digitisation of cultural heritage (V.1). inDICEs project (2022).

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Test your understanding of the strategic perspectives and five impact areas

How well do you know your impact areas? Take our quiz to find out.

Take the strategic perspectives quiz.