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Image credits: Europeana DCH impact evidence bank workshop. Sebastiaan ter Burg, 2018. CC BY.

Understand what impact means and why it’s important

📖 (question)

Reading and short learning exercise

⏲️

Five minutes to read

(blue star)

Individual reading

Learning goals for this page:

  • Know what we mean by impact in the Playbook

  • Be able to make the case to your colleagues about why it’s important to think about impact

What is impact?

Impact is the change XXX

See more about what impact means here.

Why impact?

It’s important to ask ourselves why it’s important to think about impact. Some high-level reasons for Europeana, for example, include demonstrating the value we create for the heritage sector and progressing our understanding of the digital transformation of the heritage sector. At a more micro-level, it will be to understand how we bring value through specific projects and to learn how we can improve. 

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Read more about why institutions are thinking about their impact

  • Interview with Helen Hardy at the Natural History Museum, London, about the economic impact of digitisation

  • Feature about impact awareness training and what it means for DEN, the Netherlands

  • Interview with Ana Aziza at the Fondation du Patrimoine about how impact assessment helps us to understand the value of built cultural heritage

The Europeana Impact Playbook: a history

By developing a shared language about impact, as proposed in this methodology, we believe that we can not only show our value, but speed up innovation and increase our relevance to society.

"Not everything that counts can be counted, and not everything that can be counted counts"

William Bruce Cameron

The Impact Playbook has been developed with the expertise of many, many professionals from across Europe since 2015, building on conversations that started in 2012. It has been developed iteratively, released stage by stage, beginning with Phase one in 2017. Phase four, the last phase, was published in 2022. Revisions to the content have been published in this resource.

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