You have identified and prioritised your stakeholders. Now it’s time to get under the skin of those you want to have impact for by using the empathy map.
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Empathy map workshop Time neededAbout the workshop
⏳ Time: 1.5 hours (workshop). Time for preparation and write-up afterwards is also needed. 📄 Preparation: Digital workshop: digital white board, meeting link, instructions on how to use the digital white-board. Physical workshop: print outs (A3 or A2) of the empathy map; post-it notes, pens; book a room and prepare it before the meeting. ✅ Outputs: full and prioritised list of stakeholders; empathy maps for your prioritised stakeholders |
Remember to download and print the empathy map! ⬇️
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Step 1. Empathise - see/hear-do Brainstorm on what this person would typically see/hear/do every day. This will help you 'empathize' with them. Stay high level though so that this does not become one very specific person but stays representative for a group of stakeholders. Questions to ask:
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Step 2. Pains and gains Once you have a clear picture, it is time to make the connection to the things you do. Figuring this out will be key to working out what impact you may aspire to. How can you make stakeholders' lives a little better? Questions to ask:
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Step 3. |
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Tidy up Use the last five to ten minutes to clean it up. Ask the group to keep the most relevant characteristics but to take off what is less relevant. If you have time, ask a representative from each group to give a brief summary of their findings. |
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Image credit: Impact playbook (7 of 43), Europeana Estonian Presidency Event (2017). Europeana Foundation. CC BY-SA.