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Step 0: introduction and setting the scene
Kick-off! |
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Step 1: stakeholder mapping (breakout groups) Instructions 1. Brainstorm. Write down (in a list, on post-its, or on your digital whiteboard) who you think the direct beneficiaries of your work are. Then you might think about who the indirect beneficiaries of your work are. You can discuss as you go, or brainstorm first then cluster and discuss the suggestions later. For example, it might look like this - this is a list for a hypothetical local heritage digitisation project with schools. Direct stakeholders (beneficiaries)
Indirect stakeholders (beneficiaries)
2. Group discussion. You might notice that you have a very long list, and that there are differences over who you think directly or indirectly benefits from your activities or for whom you are doing the activity for. Make sure that you allow enough time for discussion. |
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Step 2: prioritise your stakeholders (stay in breakout groups) Get everyone together for a discussion. Spending time in a discussion can really help to clarify - for everyone involved - who you really want to create change for. Knowing this will make a better project and a better impact assessment. You now need to prioritise your stakeholders to help you agree your focus. If you have many suggestions, start to cluster (bring together suggested stakeholders) who are similar. You could also:
You should end up with one or a shortlist of prioritised stakeholders. Now it’s time to test what you know about them. |
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Step 3: whole group discussion - who have you prioritised and why? The workshop leader should now ask each breakout group to name the top three stakeholders that have been prioritised. You can write this up on a clean (digital) whiteboard or with post-it notes. Ask each group questions like:
Try to find the top three stakeholders that all groups agree with. If there are disagreements, perhaps this is telling you that people have very different expectations of the project or activity. Use this time to work this out, it’s not helpful to skip past it for the sake of it. You should end with a list of prioritised stakeholders. |
Note: You might take a break here or do the next bit of the exercise in another workshop depending on how much time you have available.
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Step 4: empathy mapping Divide your group into smaller groups and assign each one (breakout groups) Perhaps in different groups than step 1 and 2, assign each group one of the prioritised stakeholders from your the list. Use the empathy map to think about, organise and record what you think you know about stakeholders. Take some time for this and feed back to the plenary group. If you have all taken different stakeholders, you can now discuss if everyone has the same perspective. Ask each group: Do we know enough about this stakeholder? Could we involve them in impact design (either for a project or impact assessment)? |
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Tip: Make sure the groups do not get too specific and spend too much time imagining what the stakeholder likes and doesn't like. Your primary job is to find out what this stakeholder experiences as pains and how your work can help relieve that pain (gains). |
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Step 5: plenary discussion Take some time for this and feed back to the plenary group. If you have all taken different stakeholders, you can now discuss if everyone has the same understanding of the stakeholder. Ask each group:
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