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Step 3: whole group discussion - who have you prioritised and why? The workshop leader should now ask each breakout group to name the top three stakeholders that have been prioritised. You can write this up on a clean (digital) whiteboard or with post-it notes. Ask each group questions like: Who have you prioritised and why? Were there any groups that you considered important but didn’t prioritise? Is it easy or hard to know what the prioritised stakeholders think? Do we already understand these stakeholders well?
Try to find the top three stakeholders that all groups agree with. If there are disagreements, perhaps this is telling you that people have very different expectations of the project or activity. Use this time to work this out, it’s not helpful to skip past it for the sake of it. You should end with a list of prioritised stakeholders. |
Note: You might take a break here or do the next bit of the exercise in another workshop depending on how much time you have available.
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| Step 4: empathy mapping (breakout groups)
Perhaps in different groups than step 1 and 2, assign each group one of the prioritised stakeholders from the list. Use the empathy map to think about, organise and record what you think you know about stakeholders.
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Tip: Make sure the groups do not get too specific and spend too much time imagining what the stakeholder likes and doesn't like. Your primary job is to find out what this stakeholder experiences as pains and how your work can help relieve that pain (gains). |
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Step 5: plenary discussion
Take some time for this and feed back to the plenary group. If you have all taken different stakeholders, you can now discuss if everyone has the same understanding of the stakeholder.
Ask each group:
Do we know enough about this stakeholder?
How might we find out more about this stakeholder?
Could we involve them in impact design (either for a project or impact assessment)? |
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