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“In the cultural heritage sector, we work for a great cause, for the good of society as a whole, and we have ambitious goals. But it's not always easy to see whether we're achieving them. The fact of the matter is that - as a cultural institution - we have very few instruments at our disposal to assess the results of our actions. Of course, we count the direct outputs of our work fanatically - visitor numbers, Facebook likes, ticket sales. But we don't dig into the deep outcomes that result from our work - changes to attitudes, new friendships, new ideas and values.” Phase one |
As we enter an acceleration of the digital transformation of our heritage institutions and the lives of those who use and enjoy their data, it’s important that we think about the impact we want to have and ensure that we use resources effectively for the greatest good.
Why is it important to collect data and measure your impact?
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