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As we enter an acceleration of the digital transformation of our heritage institutions and the lives of those who use and enjoy their data, it’s important that we think about the impact we want to have and ensure that we use resources effectively for the greatest good. For many, thinking strategically about digital is new. And that’s where impact design and measurement can play an important role.
Why is it important to
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measure your impact?
Move beyond metrics to think about deeper change
Stay relevant in a changing world - think from the perspective of your audience and respond to their feedback
Inform evidence-led decision-making and iterative improvement cycles
Inform strategies and ways ahead
To contribute Contribute to the bigger narrative about what is the value of (digital) cultural heritage and our work
Help make change happen and make a better world
Contextualise your work (e.g. nationally, internationally) in comparison with others
Influence better policy making by creating more appropriate recommendations and advocacy narratives
Attract more funding and to help make your work more financially sustainable (and impactful for your audiences)
Identify the gaps and capitalise on opportunities to create impact through your work
Improve your organisation’s processes and learning processes
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