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Intended Learning outcomes

This page is designed to help you:

  • Think about who you are writing for.

  • Direct your impact story to them, to have the most impact.

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Map the audience for

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your impact narrative and

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get to know their needs

It is important to know the audience you are aiming to reach with the report. You’ll probably see that this is different from the main stakeholders in your impact assessment. Now you need to map their needs. This will help shape how you share your impact story with them:

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You’ll go into more detail about the ‘how’ you’ll share the impact assessment with them later. But it’s important to know from the beginning who you’re writing your narrative and report for.

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Stakeholder mapping exercise

Task: map your stakeholders

Time:

Who: group activity

Learning objectives: you will better understand what each of your identified stakeholders needs to know about your impact narrative and report, and how you’ll share it with them. You’ll also think about how you’ll reach them which sets you up to go into more detail in the dissemination plan we introduce in Step 5.  

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, as well as what you want to achieve.

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Download or make a copy of the blank template!

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