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You need to know you are writing for. What do you want to achieve through your impact assessment and your impact story? What change must happen, and for whom?
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Intended Learning outcomesThis page is designed to help you:
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Set out what you want to achieve
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Map the audience for your impact narrative and get to know their needs
It is important to know the audience you are aiming to reach with the report. You’ll probably see that this is different from the main stakeholders in your impact assessment. Now you need to map their needs. This will help shape how you share your impact story with them:
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You’ll go into more detail about the ‘how’ you’ll share the impact assessment with them later. But it’s important to know from the beginning who you’re writing your narrative and report for, as well as what you want to achieve.
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