You need to know you are writing for. What do you want to achieve through your impact assessment and your impact story? What change must happen, and for whom?
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Intended Learning outcomesThis page is designed to help you:
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Set out what you want to achieve
We developed a simple template to help answer key questions about what we want to achieve through our impact narrative and assessment. We might already have thought about this at the beginning, but now is a great time to refresh your objectives.
The table brings in some of the tools of other phases of the Impact Playbook, like the Empathy Map (what do you want people to think, feel and do?) and what type of lens do you want to put on your impact, using the Value Lenses or Strategic Perspectives.
Case study
We use our impact assessment of Europeana 2020 to illustrate this exercise.
What were the objectives and core research questions of your Impact Assessment (linking to the change pathway)?
| What themes in the value lens do you want to highlight (if applicable)?
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What do you want your impact story to achieve?
| What do you want people to feel and care about?
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What will success look like?
| What do you want readers to do next?
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Download or make a copy of the blank template 🔽
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You’ll go into more detail about the ‘how’ and ‘when’ you’ll share the impact assessment with them later. But it’s important to know from the beginning who you’re writing your narrative and report for, as well as what you want to achieve.
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Download or make a copy of the blank template 🔽
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Next steps: take a look at the workshop outline! 🔽
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