You have identified and prioritised your stakeholders. Now it’s time to get under the skin of those you want to have impact for by using the Empathy Map.
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Step 3. Tidy up Use the last five to ten minutes to clean it up. Ask the group to keep the most relevant characteristics but to take off what is less relevant. If you have time, ask a representative from each group to give a brief summary of their findings. Take a picture of each Empathy Map or document your findings somehow, so you can refer to these when you need to. |
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