You have identified and prioritised your stakeholders. Now it’s time to get under the skin of those you want to have impact for by using the Empathy Map.
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Step 1. introduction and setting the scene
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Step 2. Empathise - see/hear-do Brainstorm on what this person would typically see/hear/do every day. This will help you 'empathize' with them. Stay high level though so that this does not become one very specific person but stays representative for a group of stakeholders. Questions to ask:
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Step 23. Pains and gains Once you have a clear picture, it is time to make the connection to the things you do. Figuring this out will be key to working out what impact you may aspire to. How can you make stakeholders' lives a little better? Questions to ask:
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Step 34. Tidy up Use the last five to ten minutes to clean it up. Ask the group to keep the most relevant characteristics but to take off what is less relevant. If you have time, ask a representative from each group to give a brief summary of their findings. Take a picture of each Empathy Map or document your findings somehow, so you can refer to these when you need to. |
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Step 5: wrap up and next steps It’s now time to thank your participants for their contributions and summarise what you have achieved in your workshop. You should set out the next steps. You might send an email summary after the meeting setting out the prioritised list of stakeholders, or a meeting invitation to and overview of the next workshop. Set clear expectations of your colleagues, including how they can get more involved if they want to. |
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