Any discussion of impact means thinking about who you are having (or would like to have) impact for. However, you can’t create, or try to create, impact for everyone. You will need to prioritise.
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Step 2: stakeholder mapping (breakout groups) Instructions 1. Brainstorm. Write down (in a list, on post-its, or on your digital whiteboard) who you think the direct beneficiaries of your work are. Then you might think about who the indirect beneficiaries of your work are. You can discuss as you go, or brainstorm first then cluster and discuss the suggestions later. For example, it might look like this - this is a list for a hypothetical local heritage digitisation project with schools. Direct stakeholders (beneficiaries)
Indirect stakeholders (beneficiaries)
2. Group discussion. You might notice that you have a very long list, and that there are differences over who you think directly or indirectly benefits from your activities or for whom you are doing the activity for. Make sure that you allow enough time for discussion. |
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Step 5: wrap up and next steps It’s now time to thank your participants for their contributions and summarise what you have achieved in your workshop. You should set out the next steps. You might send an email summary after the meeting setting out the prioritised list of stakeholders, or a meeting invitation to and overview of the next workshop. Set clear expectations of your colleagues, including how they can get more involved if they want to. |