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Intended Learning outcomes

This page is designed to help you:

  • Understand what indicators are and how they differ from outputs and outcomes

  • Prioritise the indicators that are most important to your impact assessment

  • Start mapping indicators to help you measure change

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There are two types of indicators. Ideally, you will achieve a balance of objective and subjective indicators. For example, a museum has more visitors to its digital site (objective) but visitors don’t feel that they connect personally to the theme (subjective).

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Tip

It can be tempting to focus on data that are convenient and easily available rather than on what tells the most important story. Avoid letting convenience determine what you measure.

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Tip

Use standard indicators when you can. It saves time and makes it easier to draw comparisons with other research using the same indicators. In some cases, comparability might not be important, but you can still learn from others.

You might also want to look at literature, case studies, or similar work that other organisations similar to yours have done. This will help you to further focus on what still needs to be measured.

▶️ Take a look at examples of commonly-used indicators used in the cultural sector for inspiration

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😋 Prioritisation

It’s not realistic to try to measure every outcome for every stakeholder. In Phase one, you will have prioritised the stakeholders for whom you think you have the greatest impact, or for whom you need to measure the impact of your work. Now, we have the opportunity to think of the outcomes that are most important for these stakeholders and which indicators best help you evidence whether or not these outcomes have occurred. Your goal is to agree which outcomes are your priority to measure, and which you can live without.

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Tip

Keep the focus on all the impact you make. It is tempting to focus on collecting data on the positive changes while ignoring the unintended consequences (negative or positive) of your work.

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