Image credits: Europeana DCH impact evidence bank workshop. Sebastiaan ter Burg, 2018. CC BY.
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We believe that thinking about impact is significant because digital transformation should not be seen as an ‘end in itself’ (the purpose of our work) but rather as the medium to create even more value for our audiences. Tools to reach and learn from users can measure the impact of this new medium and help us improve.This is a great opportunity to put audiences back at the centre of the digital transformation journey.
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Why is it important to think about impact? |
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numbers to think about deeper change Stay relevant in a changing world - think from the perspective of your audience and respond to their feedback Inform evidence-led decision-making and iterative improvement cycles Inform strategies and ways ahead Contribute to the bigger narrative about what is the value of (digital) cultural heritage and your work Help make change happen and make a better world Contextualise your work (e.g. nationally, internationally) in comparison with others Influence better policy making by creating more appropriate recommendations and advocacy narratives Attract more funding and to help make your work more financially sustainable (and impactful for your audiences) Identify gaps and capitalise on opportunities to create impact through your work Improve your organisation’s processes and ways of learning and improving
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Watch our introductory webinar on Europeana Pro
In 2020/2021, we held a series of online events to discuss everything impact-related with invited guests from the Europeana Network Association and beyond. In our first webinar, we explored what’s in a name - what impact means for us. Watch the webinar and explore the summary on Europeana Pro. 🔽
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Read more about why and how institutions are thinking about and measuring their impact Interview with Helen Hardy at the Natural History Museum, London, about the economic impact of digitisation Feature about impact awareness training and what it means for DEN, the Netherlands Interview with Ana Aziza at the Fondation du Patrimoine about how impact assessment helps us to understand the value of built cultural heritage
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What is driving you to think about your impact? Let us know by emailing impact@europeana.eu!
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Next steps:
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