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Phase three Intended Learning outcomes (ILOs)By building your capacity in using the approach set out in Phase three of the Impact Playbook, you will be able to:
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What is Phase three?
In Phase two you collected your data. You made your preliminary interpretations and you’ve validated these with your colleagues. But what’s next? How do you take the data and tell a story? How do you get your whole organisation on board to create impact with your impact story?
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According to Brent Dykes, telling a story with data consists of three core components:
Data #️⃣
Visuals 🖼️
Narrative 📚
Phase three takes you deeper into the process of how to build a story out of your data and create a narrative that will help you share, discuss and learn from your impact assessment.
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Why build a narrative when you can just present the data? In most circumstances, just presenting the data won’t tell the story you want to tell or inspire the action you want to come next. The narrative is not just for your executive summary or conclusions. Once you’ve drafted a compelling narrative, you can also use this to shape your whole report. It will influence your dissemination plan and it is likely to shape how you and your organisation use your findings.
The evidence for the power of storytelling is strong. Storytelling can help create an emotional connection between you and your audience. Decisions are often based on emotion and people remember stories, and things with which they have an emotional connection, much more than they do if it’s just facts and figures.
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What skills or competences do I (or my team) need?
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Creativity and curiosity
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Willingness to try
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new tools
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Collaboration skills
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Good writing skills
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Objectivity
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What is the end result?
You’ll emerge with a report or another type of tangible output that summarizes (and may also present in detail) the findings of your data analysis. This output will be specifically designed for its stakeholders, visually appealing, and present an engaging impact narrative.
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