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Intended Learning outcomes

This page is designed to help you:

  • Understand what indicators are and how they differ from outputs and outcomes

  • Prioritise the indicators that are most important to your impact assessment

  • Start mapping indicators to help you measure change

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There are two types of indicators. Ideally, you will achieve a balance of objective and subjective indicators. For example, a museum has more visitors to its digital site (objective) but visitors don’t feel that they connect personally to the theme (subjective).

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We have two ways of thinking of how to prioritise which together helps you to focus on which outcomes are more important to support your vision of impact.

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Materiality

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Accountability

  • Is the outcome significant enough for the stakeholder for you to measure it?

  • Is it a big or a small change?

  • How important is this change? For whom, and why?

  • Why is it valuable to better understand?

If you had done nothing, how much of this change would have been realised anyway? This is a subjective assessment, but ask yourself:

  • Which outcomes are you responsible for?

  • What do you not need to be responsible for?

  • What does your accountability line tell you? Does it have to change?

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Tip

Keep the focus on all the impact you make. It is tempting to focus on collecting data on the positive changes while ignoring the unintended consequences (negative or positive) of your work.

Develop your indicators

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Next step

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