You need to know who you are writing for. What do you want to achieve through your impact assessment and your impact story? What change must happen, and for whom?
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Go back to your notes from the early days of Phase one when you were drafting a list of stakeholders for your project. In Phase one, you created empathy maps for your stakeholders to find out what they experience as pains and how your work can help to relieve them). Who were the stakeholder(s) you reached or wanted to reach? What do they think and feel and how will that influence how you share the findings of your impact assessment?
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Download or make a copy of the blank template 🔽
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