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Intended Learning outcomesThis page is designed to help you:
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You’ve interpreted the data. It’s now time to turn your data into a story. At this stage, it’s helpful to get the perspectives of your communications colleague(s), if this support is available. Let them know in advance that you’ll need this support - hopefully you kept them informed as you went through Phase two.
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Less positive findings are important in your impact story for many reasons. Providing only the ‘good bits’ of an impact story may make it sound less believable. It’s neither good practice nor ethical to pick and choose your data according to what makes your narrative sound good. Finally, it’s important to share your data so it’s there for you and others to learn from. Can you present the ‘bad’ data but also share what you have learned and how you will improve in future? This is already a very strong message that you are sending to your audience.
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Practical tool - create a narrative arc
We’ve developed a worksheet for you to
Download the
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Checklist
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Have you got a clear beginning, middle and end?
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Is there anything you can leave out to keep the story more concise?
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to help you draft a narrative. Get creative!
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Explore how we used this technique to report on the impact assessment of Europeana 2020.
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