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Intended Learning outcomes

This page is designed to help you:

  • Think about what should be in your impact narrative.

  • Gather the different building blocks that should be in your narrative.

  • Improve your narrative skills using tips and tools.

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Less positive findings are important in your impact story for many reasons. Providing only the ‘good bits’ of an impact story may make it sound less believable. It’s neither good practice nor ethical to pick and choose your data according to what makes your narrative sound good. Finally, it’s important to share your data so it’s there for you and others to learn from. Can you present the ‘bad’ data but also share what you have learned and how you will improve in future? This is already a very strong message that you are sending to your audience. 

Get inspired - review the work of the Europeana Task Force dedicated to story-telling on Medium.

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Practical tool - create a narrative arc

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Explore how we used this technique to report on the impact assessment of Europeana 2020.

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