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Intended Learning outcomes This page is designed to help you: Better understand the differences between qualitative and quantitative data collection Advocate for a mixed methods approach Strengthen your knowledge of when to apply certain methods
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Ask yourself:what sort of evidence/information would I or my stakeholders find convincing in support of the impact claims? When one of our authors asked this to interviewees in research she was conducting, a large majority said that it’s more convincing to have statistical evidence as well as real more qualitative case studies. That is to say, a mixed methods approach where you balance numbers and insight.
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Quiz - test what you understand
You want generalisable data that can be compared exactly to data collected by other people. Will you want to use a qualitative or quantitative method?
You want to ask only a few questions to a large group of people in a fast, simple way. Will the method you choose be qualitative or quantitative?
You want to understand how someone behaves or reacts in a certain situation in the library. Will the method you choose be qualitative or quantitative?
You know that your funder wants to see hard facts and percentages that can be easily quoted and shared. Will the method you choose be qualitative or quantitative?
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You want generalisable statistics that can be compared exactly to data collected by other people. Will you want to use a qualitative or quantitative method? Quantitative data is easy to compare to data collected by others. Standardised indicators or questions help with this. You want to ask only a few questions to all of your digital exhibition visitors in a fast, simple way. Will the method you choose be qualitative or quantitative? Quantitative. You might use a pop-up survey. You want to understand how someone or a group of people behave or react in a certain situation in the library. Will the method you choose be qualitative or quantitative? Qualitative. You might conduct an observation to understand the differences in behaviour. You know that your funder wants to see hard facts and percentages that can be easily quoted and shared. Will the method you choose be qualitative or quantitative? Quantitative data - the numbers - will be effective in this situation.
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Next steps