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Intended Learning outcomes

This page is designed to help you:

Better understand the differences between qualitative and quantitative data collection
Advocate for a mixed methods approach
Strengthen your knowledge of when to apply certain methods

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You want generalisable data that can be compared exactly to data collected by other people. Will you want to use a qualitative or quantitative method?
You want to ask only a few questions to a large group of people in a fast, simple way. Will the method you choose be qualitative or quantitative?
You want to understand how someone behaves or reacts in a certain situation in the library. Will the method you choose be qualitative or quantitative?
You know that your funder wants to see hard facts and percentages that can be easily quoted and shared. Will the method you choose be qualitative or quantitative?

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title	Click to see the answers

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Quantitative data is easy to compare to data collected by others. Standardised indicators or questions help with this.

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Qualitative. You might conduct an observation to understand the differences in behaviour.

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