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Intended Learning outcomes

This page is designed to help you:

  • Understand what indicators are and how they differ from outputs and outcomes

  • Prioritise the indicators that are most important to your impact assessment

  • Start mapping indicators to help you measure change

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There are two types of indicators. Ideally, you will achieve a balance of objective and subjective indicators. For example, a museum has more visitors to its digital site (objective) but visitors don’t feel that they connect personally to the theme (subjective).

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title5. Conference attendees enjoy themselves.

Subjective.This is reported on subjectively, even if it can be collected in a quantitative way.

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Learn from existing indicators

There may not be one gold list of indicators for us to use, but this doesn’t mean you have to reinvent the wheel. Standard indicators are commonly developed and used in cultural research and in other sectors, as well as in global cross-sector strategic initiatives such as the UN’s Sustainable Development Goals. Some may not be directly relevant for your work but it’s good practice to see if the data you collect can be comparable or benefit from following others' practices. 

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