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Intended Learning outcomes

This page is designed to help you:

  • Think about what should be in your impact narrative.

  • Gather the different building blocks that should be in your narrative.

  • Improve your narrative skills using tips and tools.

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Not all of  your data will be numbers and in some cases, you might not have any words. Whether you have conducted purely qualitative or quantitative research or taken a mixed approach, you can still build a strong narrative. The bricks and mortar of your impact narrative are likely to come from your interpretation. 

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Tip

You can build a strong impact story with numbers (if you have taken a quantitative approach) or without. Don’t worry if your narrative isn’t statistic-heavy. You might have rich qualitative data to support your interpretations. These can be just as powerful.

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Explore how we used this technique to report on the impact assessment of Europeana 2020.

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Next step