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Intended Learning outcomes

This page is designed to help you:

  • Better understand the differences between qualitative and quantitative data collection

  • Advocate for a mixed methods approach

  • Strengthen your knowledge of when to apply certain methods

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  1. Quantitative data is easy to compare to data collected by others. Standardised indicators or questions help with this.

  2. Quantitative. You might use a pop-up survey.

  3. Qualitative. You might conduct an observation to understand the differences in behaviour.

  4. Quantitative data - the numbers - will be effective in this situation. But don’t forget that individual perspectives - which you can include as quotes - can be effective and are often more meaningful, too. You might take a mixed methods approach to help you deliver this balance.

  5. Mixed methods approaches will help in this case, and in most cases!

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