Visualisation can take a number of forms. Below we share some of the most common and impactful ways to use data visualisation in the narration of your impact story.
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Tips Consult your communications colleague(s). They are the experts. Follow your brand or organisational colours, tone of voice, imagery, fonts, messaging and layouts, if these exist. If you don’t have agreed fonts, you can use different websites to help you find a style. Canva, a commonly-used design too, also has guidance on how to use fonts effectively. Follow your organisation's tone of voice guidelines and messaging, if such guidelines exist. Be objective in your tone. Don’t be dramatically positive but avoid skepticism too. Talk about the positives (the good results, or the results you expected) and the negatives (results that didn’t work out the way you expected) in the same tone. Ask someone to review your writing with this in mind. Use action colours, fonts or other highlights to bring your audience’s attention to the point you are trying to make and to reinforce your structure. For example, multiple font weights (i.e. light, regular, semi bold, and bold) are critical for building a clear text hierarchy. Specify foreign fonts if you will be using other languages. Be consistent throughout your report in terms of style, language and visuals, and everything else. Add the shortest possible version of URLs in full if you think your audience might print your report. Familiarise yourself with accessibility best practices so your output is usable by anyone.
You don’t have to include everything in the main body of the report. The shorter, the better! Create an appendix, or an additional document, with the full data analysis and charts. You should always be able to refer back to the analysis.
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Next steps
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