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Intended Learning outcomesThis page is designed to help you:
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There are two types of indicators. Ideally, you will achieve a balance of objective and subjective indicators. For example, a museum has more visitors to its digital site (objective) but visitors don’t feel that they connect personally to the theme (subjective).
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You might also want to look at literature, case studies, or similar work that other organisations similar to yours have done. This will help you to further focus on what still needs to be measured.
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Add your indicators to your data collection plan
At the end of this step you will have identified the indicators that you’ll want to measure. Add these to the data collection plan and then move forward to choose the methods that will help you measure them.
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