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Intended Learning outcomesThis page is designed to help you:
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Not all of your data will be numbers and in some cases, you might not have any words. Whether you have conducted purely qualitative or quantitative research or taken a mixed approach, you can still build a strong narrative. The bricks and mortar of your impact narrative are likely to come from your interpretation.
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Tip You can build a strong impact story with numbers (if you have taken a quantitative approach) or without. Don’t worry if your narrative isn’t statistic-heavy. You might have rich qualitative data to support your interpretations. These can be just as powerful. |
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Your narrative can come in different scales or formats, like a museum has its own story and individual stories for different exhibitions. You may want to create an overarching narrative for the entire report or just a powerful story about findings and impact claims in the main body or conclusions. Find the approach that works best for you!
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Tip Have you kept note of any insightful phrases or quotes that you can use in your report and that will help you highlight a specific finding or theme? |
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Explore how we used this technique to report on the impact assessment of Europeana 2020.
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