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The Strategic Perspectives help you understand what problem you are trying to solve and where you think you can have most impact. It’s a tool you can use in discussions with colleagues and to help shape your change pathway and impact assessment.

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You will need to think about which perspective(s) will be most dominant in your impact assessment or activity that you are planning. This will influence the types of questions that you will ask and how you will report the findings. You can use the tool as a discussion prompt to help your colleagues think about the impact that they have or want to have through their work, emerging with a problem statement outlining what you are trying to address with your activities.

When can I use it?

In Phase one, you can use the Strategic Perspectives tool in a workshop setting. You might also want to use it later to shape your impact narrative or to evaluate your impact approach. The strategic perspectives canvas has been updated and now has five different impact areas you can discuss to think about your impact. Download the

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The strategic perspectives

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The strategic perspectives

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Social impact

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Social impact occurs when people (our stakeholders), their communities and wider society experience a positive change in their behaviour, attitude or belief because of the things that we do for them, or when actions are taken to improve the inclusivity and accessibility of a service or activity.

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For example, an online activity might result in lower carbon emissions. Read the Europeana 2020 impact assessment to see how much lower the digital carbon footprint of the conference was compared to what a full, in-person event might have been.

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