You have identified and prioritised your stakeholders. Now it’s time to get to know more about the people you want to have impact for by using the Empathy Map.
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About the workshop
⏳ Time: 1.5 hours. Time for preparation and write-up afterwards is also needed. 📄 Preparation: Digital workshop: digital white board, meeting link, instructions on how to use the digital white-board. Physical workshop: print outs (A3 or A2) of the Empathy Map; post-it notes, pens; book a room and prepare it before the meeting. ✅Learning goals:
🛄 Results: Empathy Maps for your prioritised stakeholders |
Remember to download Download and print the Empathy Map ! ⬇️ canvas.
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| panelIconText | 📝 | Step 1. introduction and setting the scene (0 - 15 minutes)
Get started! |
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Step 2. Empathise - see/hear-do (15 - 35 minutes) Brainstorm on what this person would typically see/hear/do every day. This will help you 'empathize' with them. Stay high level though so that this does not become one very specific person but stays representative for a group of stakeholders. Questions to ask:
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Step 3. Pains and gains (35 - 55 minutes) Once you have a clear picture, it is time to make the connection to the things you do. Figuring this out will be key to working out what impact you may aspire to. How can you make stakeholders' lives a little better? Questions to ask:
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Tip: . Make sure the groups do not get too specific and spend too much time imagining what the stakeholder likes and doesn't like. Your primary job is to find out what this stakeholder experiences as pains and how your work can help relieve that pain (gains). |
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Step 4. Tidy up Use the last five to ten minutes to clean it up. Ask the group to keep the most relevant characteristics but to take off what is less relevant. If you have time, ask Discussion (55 - 1 hr 20 minutes) Ask a representative from each group to give a brief summary of their findings. Questions to ask:
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Step 5. Tidy up and close (1 hr 20 minutes - 1 hr 30 minutes) Take a picture of each Empathy Map or document your findings somehow, so you can refer to these when you need to. |
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Step 5: wrap up and next steps It’s now time to thank your participants for their contributions and summarise what you have achieved in your workshop. You should set out the next steps and set clear expectations of your colleagues, including how they can get more involved if they want to. |
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Next steps
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With a list of prioritised stakeholders and completed empathy maps, you’re ready to begin your Step 2. Build your Change Pathway
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