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You aren’t (and don’t have to be) a data visualisation specialist, but visualising the data in an effective and consistent way, and visualising your story, will help make your impact story even more impactful.
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Intended Learning outcomesThis page is designed to help you: Understand what indicators are and how they differ from outcomes Prioritise the indicators that are most important to your impact assessment
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Ask yourself: what is the best way to bring my story to life for my audience? What are the best visualisation types for achieving my objectives, like securing extra funding or changing how we deliver educational programmes? Here we talk about how you present your data in an engaging and accessible way.
Why visualise your data?
Graphs and visuals make it easier to absorb information quickly. They create ways for you to quickly and effectively advise your colleagues on what happened and what should happen next. In addition, they can easily be used in presentations and other publications when you are telling the story of your work or research. Visualising data doesn't have to be a graph or big data. Drawings, quotes and images are also impactful modes of communication.
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"How do visualisations make arguments about data?...The introduction of a visual model is the development of an interpretation of the data."
Alison Hedley, Royal Statistical Society
Visualising the data and your narrative - charts, graphs and much, much more
You probably visualised a lot of your data naturally during Phase two using charts and graphs. Now in Phase three, you have created your narrative. What charts and graphs are relevant to keep? Some points in your report might not be related to the data you’ve collected but to your interpretation or to the main message you are trying to share. What other visuals do you need to illustrate this or your bigger impact narrative?
But first, ask yourself this. What is the best way to bring my story to life for my audience? What are the best visualisation types for achieving my objectives, like securing extra funding or changing how we deliver educational programmes? Here we talk about how you present your data in an engaging and accessible way.
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Ways to visualise your data
Visualisation can take a number of forms, for example, charts and graphs, maps, timelines, illustrations, infographics (visuals) and narrative infographics (including short stories and narrative).
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There are free tools you can use to create these, and for the more experienced or ambitious userusers, there are also plenty of paid tools too. There are also training and capacity-building opportunities that you can benefit from, some of which are free and some of which aren’t. Review the different tools and techniques that you can use.
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There are also even more novel ways to tell your story, such as transmedia storytelling. We would love to hear from you if you use transmedia storytelling to talk about your impact.
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Tip. Don’t just present data or visuals - you use it to answer your research question and narrate your impact story. Interpret that data for the reader - tell them what it shows and why it is significant. |
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