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You have identified and prioritised your stakeholders. Now it’s time to get to know more about the people you want to have impact for by using the Empathy Map.

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About the workshop

Who is involved? Team work

Time: 1.5 hours. Time for preparation and write-up afterwards is also needed.

Preparation: Digital workshop: digital white board, meeting link, instructions on how to use the digital white-board. Physical workshop: print outs (A3 or A2) of the Empathy Map; post-it notes, pens; book a room and prepare it before the meeting.

Learning goals:

  • More in-depth understanding of the stakeholders who benefit most directly from your activity

  • Understand where the gaps in your knowledge are about your stakeholders

Results: Empathy Maps for your prioritised stakeholders

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Step 3. Pains and gains (35 - 55 minutes)

Once you have a clear picture, it is time to make the connection to the things you do. Figuring this out will be key to working out what impact you may aspire to. How can you make stakeholders' lives a little better?

Questions to ask:

  • What hinders them in their job that you could play a role in?

  • Or, turn the question around and ask what things you offer that can make their lives easier, or better?

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Tip.

Make sure the groups do not get too specific and spend too much time imagining what the stakeholder likes and doesn't like. Your primary job is to find out what this stakeholder experiences as pains and how your work can help relieve that pain (gains).

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Step 4. Discussion (55 - 1 hr 20 minutes)

Ask a representative from each group to give a brief summary of their findings.

Questions to ask:

  • What is missing?

  • Does anyone disagree with anything on the empathy map?

  • Does everyone have the same understanding of the stakeholders?

  • What are the most most relevant characteristics? What could be removed to help streamline our understanding of the stakeholder?

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Step 5. Tidy up and close (1 hr 20 minutes - 1 hr 30 minutes)

Take a picture of each Empathy Map or document your findings somehow, so you can refer to these when you need to.

It’s now time to thank your participants for their contributions and summarise what you have achieved in your workshop. You should set out the next steps and set clear expectations of your colleagues, including how they can get more involved if they want to.

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Next steps