You have identified and prioritised your stakeholders. Now it’s time to get to know more about the people you want to have impact for by using the Empathy Map.
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Step 3. Pains and gains (35 - 55 minutes) Once you have a clear picture, it is time to make the connection to the things you do. Figuring this out will be key to working out what impact you may aspire to. How can you make stakeholders' lives a little better? Questions to ask:
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Tip. Make sure the groups do not get too specific and spend too much time imagining what the stakeholder likes and doesn't like. Your primary job is to find out what this stakeholder experiences as pains and how your work can help relieve that pain (gains). |
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Step 4. Discussion (55 - 1 hr 20 minutes) Ask a representative from each group to give a brief summary of their findings. Questions to ask:
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Step 5. Tidy up and close (1 hr 20 minutes - 1 hr 30 minutes) Take a picture of each Empathy Map or document your findings somehow, so you can refer to these when you need to. It’s now time to thank your participants for their contributions and summarise what you have achieved in your workshop. You should set out the next steps and set clear expectations of your colleagues, including how they can get more involved if they want to. |
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Next steps
With a list of prioritised stakeholders and completed empathy maps, you’re ready to begin your Step 2. Build your Change Pathway