Visualisation can take a number of forms. Below we share some of the most common and impactful ways to use data visualisation in the narration of your impact story.
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We’ve adapted the list presented in this publication by the Overseas Development Institute (2018) https://cdn.odi.org/media/documents/12319.pdf |
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Charts and graphs
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Charts and graphs are the most common way to visualise data. Tools like Excel and Google Sheets may well be able to handle everything you need, and you may be familiar with them already. GOOD FOR:
EXAMPLES:
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Help Save Western Monarchs from Extinction video, by the Centre for Biological Diversity.
Infographics and narrative infographics
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Infographics are ways to present data in a simple way, focussing focusing on the numbers. Narrative infographics are when you share the numbers alongside the story. The example we have to the right is a mix of both. It could be simplified to be just a number-focussed focused infographic, but there was some richness in the qualitative data that the creator wanted to keep. A good infographic should be simple to understand; it should tell your story; and it should look good. There are lots of templates and design tools to help anyone, even the least digitally literate person, get creative online. GOOD FOR
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Graphic illustration is an increasingly common way to illustrate what can be complex stories in simple ways. We asked graphic illustrator Magda Rysuje to capture what we discussed about Phase three in one of our Impact Community webinars. You can watch the timelapse of the drawing on Europeana’s Youtube Playlist. https://www.youtube.com/watch?v=8fgQcoFdSD8&ab_channel=EuropeanaEUBe creative! You might want to draw your own perspectives or summary of your key findings or narrative, like Lisa Charlotte Ross has done on Datawrapper’s blog. In our Impact Community webinar dedicated to Phase three, Magda led us through a simple drawing exercise to highlight our own creative possibilities. Influencers on Instagram are also telling short, impactful stories through simple illustration: check out Mari Andrews on Instagram for her simple but effective illustrations. Development organisations like the World Food Programme are exploring how they can use imagery and the visualisation of data so that it is seen and used to the greatest degree possible. You can watch this video on Youtube developed to explore EvaluVision, the methodology the World Food Programme has developed. You can also see more in their publication from April 2021: ‘EvaluVision How visual thinking improves evaluation use and influence’. |
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A graphic illustration produced by Magda Rysiye after our Impact Community Webinar dedicated to Phase three of the Impact Playbook.
Imagery and icons
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Highlight your findings using emojis, icons, pictures, drawings or anything else that might be relevant. You find icons in our Phase one slidedeck, in the tools you use or online. If you are using creative methods, you might want to share some examples of the data that illustrate the findings and approach.
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Tips for visualising your impact narrative
🔽 Check out Download this data visualisation checklist by Stephanie Evergreen and and Ann K. Emery. On Stephanie’s website you can also upload your visualisation and take it through a ‘Rate My Visualisation’ process.
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Tips✔️Consult
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Next steps
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We’ve mapped out some of the common and perhaps less-heard of tools that you can use to visualise your data. We have also made a short list of training opportunities that you can benefit from.
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