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Intended Learning outcomes

This page is designed to help you:

  • Better understand the differences between qualitative and quantitative data collection

  • Advocate for a mixed methods approach

  • Strengthen your knowledge of when to apply certain methods


titleClick to see the answers
  1. Quantitative data is easy to compare to data collected by others. Standardised indicators or questions help with this.

  2. Quantitative. You might use a pop-up survey.

  3. Qualitative. You might conduct an observation to understand the differences in behaviour.

  4. Quantitative data - the numbers - will be effective in this situation. But don’t forget that individual perspectives - which you can include as quotes - can be effective and are often more meaningful, too. You might take a mixed methods approach to help you deliver this balance.

  5. Mixed methods approaches will help in this case, and in most cases!


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