Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.

Intended Learning outcomes

This page is designed to help you:

  • Understand what indicators are and how they differ from outputs and outcomes

  • Prioritise the indicators that are most important to your impact assessment

  • Start mapping indicators to help you measure change


A good question to ask yourself when thinking about setting indicators is: what kind of ‘proof’ do you want to have before you can claim something has changed as a consequence of your activities?


Explainer - indicators vs. outputs

Indicators can often be confused with outputs, because we are talking about something that is measurable. Outputs are the quantifiable activities of your project. You can see them as the summary of what happened in numbers. Indicators help you to understand and measure if you are achieving your outcomes.


There are two types of indicators. Ideally, you will achieve a balance of objective and subjective indicators. For example, a museum has more visitors to its digital site (objective) but visitors don’t feel that they connect personally to the theme (subjective).


  • Researchers in the Europeana Research Community who report that access to Europeana enables them to complete high quality research (short and/or long term, qualitative)

  • Pupils are more active or enthusiastic after working with an immersive heritage application (short term, qualitative)



It can be tempting to focus on data that are convenient and easily available rather than on what tells the most important story. Avoid letting convenience determine what you measure.


At the end of this step you will have identified the indicators that you’ll want to measure. Add these to the data collection plan and then move forward to choose the methods that will help you measure them.