Agree your evaluation focus

WHAT YOU DO: determine the focus of your evaluation.

THE OUTCOME: have a clear idea about what part of your impact assessment you want to evaluate.

With your team, you should now agree what part(s) of your impact assessment you’ll focus on in your evaluation.

How to focus your impact assessment evaluation

Your impact assessment will have followed a number of stages, whether or not you followed the whole of the Europeana Impact Playbook methodology. You could evaluate your impact assessment in different ways - we outline three of them and their pros and cons below.

Ways to evaluate your impact assessment	Pros	Cons
Each step in your impact approach (i.e. systematically going through each phase)	Ensures nothing is forgotten	Rigid process Might take more time
The whole process (i.e. i.e. leave it open for your colleagues to share what they thought went well and didn't)	Most important discussion points likely to surface organically	Some aspects may have been forgotten about, particularly after some time has passed
Specific part(s) of your impact assessment (i.e. choose one or more parts of the impact assessment, such as impact measurement, narration, etc.)	Helps focus on improving specific areas of your impact assessment process Useful if you don’t have much time Useful if you are already very skilled in impact assessment and want to improve in specific areas	Your priority areas might be different from others in your team May lose the opportunity to collect feedback and improve in other areas

Agree your evaluation focus

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