Image credit: Hindrik Reeders bälten vävda på bandgrind. - 1932 - Society of Swedish Literature in Finland, Finland - CC BY. https://www.europeana.eu/item/2021007/_SLS_447_a_SLS_447a_25
It’s important to ask ourselves why it’s important to think about impact. Some high-level reasons for Europeana, for example, include demonstrating the value we create for the heritage sector and progressing our understanding of the digital transformation of the heritage sector. At a more micro-level, it will be to understand how we bring value through specific projects and how we can improve.
Why is it important to collect data and measure your impact?
Identify where you are in a bigger context - to contextualise your work (e.g. nationally, internationally) in comparison with others
To inform evidence-led decision-making and iterative improvement cycles
To inform strategies and ways ahead
To contribute to the bigger narrative about what is the value of (digital) cultural heritage and our work
To help make change happen
To influence better policy making by creating more appropriate recommendations and advocacy narratives
To attract more funding and to help make your work more financially sustainable (and impactful for your audiences)
To be more relevant for your audiences - to think at their level and respond to their feedback
You know your gaps and then can capitalise on your opportunities
Improve your organisation’s processes and learning processes
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