Digital objects compliant with Tier 1 are sufficient to use the Europeana website as a search engine and allow people to find your collections. The EPF specifies three additional publication scenarios (or tiers) for digital content for you to choose from: depending on what you want and what you give in terms of quality, Europeana can deliver different services to you and you will see different actions as a result of it. If you want to use Europeana as a showcase, your digital objects need to be compliant with Tier 2 of the EPF. If you want to use Europeana as a distribution platform for non-commercial reuse, your digital objects need to be compliant with Tier 3 of the EPF. If you want to use Europeana as a free reuse platform, your digital objects need to be compliant with Tier 4 of the EPF.
Content Tier:2 ‘I want to be guided through collections online’
‘Our museum is dedicated to the history of fashion. We have a fantastic digital collection of works related to fashion, ranging from first sketches of iconic dresses to original letters from Coco Chanel and advertising posters. Our collections are of decent technical quality and we are cooperating with other institutions and fashion houses in the Europeana Fashion project. We have our own project website but for the long-term sustainability of this initiative, we would like to create or become a part of a thematic collection on Europeana on the topic of fashion. We would like to develop reuse scenarios for some of our collections but not others as they belong to privately owned fashion houses.’
Content Tier:3 ‘I want to find, view and use collections in my own non-commercial projects
‘Our library has worked with Europeana for a long time and has lately been involved in the campaigns for Europeana 1914-1918. Our library has digitised primary sources relevant to the First World War and hosted a number of very successful events at which people from our community shared their family stories about this period. Our material is in Europeana, which generates good additional visibility to our collections. This material belongs to all of us, and we want to expand its reach to other places where people with an interest in this topic congregate. Our collections are (in most cases) of superior technical quality and are available under legal conditions that allow reuse, but with some restrictions. It is easier for us to make them available for educational reuse, but we can negotiate commercial reuse with some of our rights holders as well.’
Content Tier:4 'I want to find, view and use collections in whatever way I choose’
‘We are an audiovisual archive representing public and private broadcasters in our country. Most of our collections are, of course, from the 20th century and the rights situation is complicated. However, we own the rights to parts of our collections and have experimented with making them available under ‘open’ licences that allow free reuse. The results have been extremely positive, in particular, the collections that have been taken up by Wikipedia have increased visibility to our material far beyond what we could do ourselves. Europeana has the expertise and tools to make collections that are of good quality and that are licensed for free reuse available on these platforms.’
What you want
You want to publish your collections on your own website but you also want to highlight some or all of your collections in other ways in order to widen your reach to specific target groups. In this case, Europeana Collections is a good vehicle for showcasing your collections on a pan-European scale. You may want to take an active role in contextualising these collections in partnerships with others in the same domain.
You want your collections to be accessed and used by as many people as possible, but you do not want to, or cannot allow, their commercial use.Europeana is well-positioned to make your data available as widely as possible and you are able to meet the criteria for doing so, albeit with some restrictions.
You want your collections to be accessed and used by as many people as possible, including in commercial services or products. You see the value that use and free reuse of your collections brings to society, creative industries and business and your collections are fit for that purpose. Europeana is well-positioned to make your data as widely available as possible.
What you deliver
With regards to the different publication scenarios mentioned above, the following recommendations per media type should be taken into account.
For inclusion on the Europeana Collections website and its thematic collections, we need suitable metadata and direct links to a preview image (for image and video collections) and to the digital object on your site (you can also supply a link to a website containing the digital object).
In order to ensure that your content can be reused by a wide spectrum of users, you need to provide your content under a rights statement that allows reuse. Europeana currently supports nine rights statements that allow reuse (six Creative Commons licences, CC0, PDM, InC-EDU, NoC-OKLR and NoC-NC). You must provide a direct link to an image that can be used as a preview image (for image and video collections), as well as a direct link to the digital object. You can also supply a link to a website containing the digital object. We recommend that you offer your digital objects in as high a technical quality as possible.
In order to ensure that your content can be reused by a wide spectrum of users, you need to provide your content under a rights statement that allows free reuse. Europeana currently supports four rights statements that allow free reuse (CC BY, CC BY-SA, CC0, PDM). In addition to a direct link to an image that can be used as a preview image (for image and video collections), you also need to provide a direct link to the digital object and you can also supply a link to a website containing the digital object. We recommend that you offer your digital objects in as high a technical quality as possible.
Create a preview. Europeana will use the link to the image to create a preview that will be stored on a Europeana server. This image will only be used to illustrate search results on the Europeana Collections website.
Add to thematic collections. The object could also be made available via thematic collections, if appropriate. If you have provided one, we will offer a link that allows visitors to see the digital object in its original context (on your website). If the user clicks on the image you’ve provided, they can also get it enlarged, in site, as Europeana pulls the image in from your site. This is a continuation of current working practice.
Allow your metadata to be reused. The preview image, as well as the digital object, can be used by visitors of the Europeana Collections website under the conditions of the rights statement you have defined. The metadata itself can be used freely by anyone for any purpose. In this scenario, the Europeana API will provide access to information about the digital object (the metadata) as well as a direct link to the digital object itself.
in the case of content tier 3 and 4 Europeana API will provide access to information about the digital object as well as direct links to the digital objects for reuse.Europeana will provide users of the platform and the API the ability to limit their search queries to digital objects that are reusable and that meet user-specified minimum quality requirements (for example, images that are at least 1,200 pixels wide).
What you get
For content tiers 2, 3 and 4 you will benefit from
Findability: Your data will be available in a standardised format and indexed by the major search engines like Google and Bing. Linked data technology that runs in the background of Europeana means that whenever people look online for content that matches yours, they’re more likely to find you.
Web traffic: The Europeana Collections website gets millions of visits a year. User engagement on Europeana thematic collections is a lot higher than that on the Europeana Collections website (e.g. 4 times more pages per session, 14% more returning visitors
Thematic collections: Because your content quality is good, we can include your material in our powerful thematic collections, putting them in context and in relation to other collections from across Europe.
Given the open for reuse license that you provide for data in content tier 3 and 4, additionally from all the above, they will benefit from:
Marketing: Because the quality of data you’ve provided us is good, Europeana can market your collections to a greater extent, particularly if they are part of a thematic collection.
Partnerships and projects: Europeana can incorporate your collections into existing projects and partnerships operating in sectors like education (e.g. Historiana) and research (e.g. CLARIN). Plus, Content tier 4 data can also be used on open platforms such as Wikimedia, shared with the social media hashtag #OpenCollections and promoted in hackathons
Apps and services: You’ll see your collections being incorporated into new apps and services, bringing them to new audiences and being used in ways you may never have expected. Because you’ve allowed your collections to be used, you’re helping people to learn, be inspired and create new things. Plus, Content tier 4 data be used commercially and you’re helping creative businesses to grow and succeed.