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Impact narration - Phase three

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Impage credit: Art - Goût - Beauté, Feuillets de l' élégance féminine, Juin 1929, No. 106, 9e Année, p.1 - 1929 - Rijksmuseum, Netherlands - Public Domain. https://www.europeana.eu/item/90402/RP_P_2009_1925_1A

Phase three Intended Learning outcomes (ILOs)

By building your capacity in using the approach set out in Phase three of the Impact Playbook, you will be able to:

  • Create indicators based on outcomes

  • Identify the skills available in your team and (if applicable) have ideas of where you might get other support

  • Identify methods for data collection that best support your impact assessment

  • Talk about the validity of your data

  • Move forward in terms of the data collection needed for your impact assessment, outsourcing this if required

What is Phase three?

In Phase two you collected your data. You made your preliminary interpretations and you’ve validated these with your colleagues. But what’s next? How do you take the data and tell a story? How do you get your whole organisation on board to create impact with your impact story?

Phase three takes you deeper into the process of how to build a story out of your data and create a narrative that will help you share, discuss and learn from your impact assessment.

Who is it for?

Phase three is for anyone who has findings (from an evaluation, an impact assessment, a feedback survey…) that they want to take to their audience(s). You could be a communications professional looking for tips on data visualisation, or someone new to communications who wants to know more about how to plan to reach your stakeholders. You might be a data analyst but struggle with creating a story with your numbers and findings.

When should I use it?

Phase three is designed to be used once you have findings that you want to take to an audience that hasn’t seen them before.

What skills or competences do I (or my team) need?

✏️ Creativity and curiosity

✏️ Willingness to try to new tools

✏️ Collaboration skills

✏️ Good writing skills

✏️ Objectivity

What is the end result?

You’ll emerge with a report or another type of tangible output that summarizes (and may also present in detail) the findings of your data analysis. This output will be specifically designed for its stakeholders, visually appealing, and present an engaging impact narrative.

If you follow Phase three, you will emerge with:

  • An impact story

  • A report or other output that I can use to share the results of my impact assessment

  • Well-designed visuals (where needed)

  • A better understanding of who needs to see the findings of my impact assessment, in what format and when


Explore the different steps in Phase three

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