...
Link to guidelines for alt text
The 10 usability heuristics
Brand expression
When to use brand expression
Onboarding flows
Celebratory moments: First launching the app, first gallery, reaching a certain amount of followers, other special milestones
In-product marketing moments
Ad campaigns, challenges or trends
Launch or login screens
Hero banners
Cards
Carousels
Modals/overlay panels
Dashboards (when applicable, and as long as it doesn’t break a component)
When to avoid brand expression
In user flows for completing critical tasks
If it competes with content/items
If it affects product UI patterns or design system components
If it causes comprehension or accessibility issues
If it’s purely as a decorative element/without purpose
Core UI patterns
Text components
CTA’s and other action components (buttons)
Tables
Form components