DRAFT Usability standards

Links to accessibility documentation:

• Accessibility Policy

• Accessibility section in the Europeana Collections knowledge base

Link to How to write a user guide

Link to guidelines for alt text

The 10 usability heuristics

Brand expression

When to use brand expression

Onboarding flows

Celebratory moments: First launching the app, first gallery, reaching a certain amount of followers, other special milestones

In-product marketing moments

Ad campaigns, challenges or trends

Launch or login screens

Hero banners

Cards

Carousels

Modals/overlay panels

Dashboards (when applicable, and as long as it doesn’t break a component)

When to avoid brand expression

In user flows for completing critical tasks

If it competes with content/items

If it affects product UI patterns or design system components

If it causes comprehension or accessibility issues

If it’s purely as a decorative element/without purpose

Core UI patterns

Text components

CTA’s and other action components (buttons)

Tables

Form components