CTAs, hero section, illustration, and icon guidelines
- Julie Van Oyen
- Ana Moreno (Unlicensed)
On Europeana.eu, we use various illustrative elements to:
Promote campaigns and projects;
Surface high-quality items from the collections on Europeana.eu;
Explain and illustrate page content.
to support users' journeys across the portal and to encourage brand familiarity.
Guidelines for applying these illustrative elements:
1. Call-to-action (CTA) banners (e.g. on the home page):
Use vector illustrations created specifically for this purpose.
Contact design for these, or re-use previously approved illustrations.
2. Highly visual hero sections (e.g. on the home page and various landings pages):
On the home page, use high-quality images from the collections on Europeana.eu
These images are chosen according to the month’s theme, season, or special event (e.g. Winter images for winter)
Contact design for these.
On landing pages, use vector illustrations created specifically for this purpose.
Contact design for these, or re-use previously approved illustrations.
3. Illustrations (e.g. on various landing pages)
Use vector illustrations created specifically for this purpose.
These images are used to illustrate long texts.
Contact design for these, or re-use previously approved illustrations.
4. Icons (e.g. on various landing pages)
Use vector illustrations created specifically for this purpose.
These images are used to illustrate short texts.
Contact design for these, or re-use previously approved icons.