Brand architecture

The term ‘Brand architecture’ describes the hierarchy within a company (or organisation), different groups and sub-brands. Europeana thrives with its numerous products, groups of stakeholders and projects, but this also entails a huge complexity for its brand, and requires different visual representations.

In the following pages, you will find detailed information differentiating Europeana’s main brand, its products, its stakeholders, communities, and projects/campaigns.