Improve your understanding of the terminology used in the Impact Playbook and take the quiz below!
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What is an outcome?
A change experienced by someone
A quantifiable result
A long-term vision
What you invest into your activity
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1a - a change experienced by someone, usually expressed and observed in terms of attitudes and behaviours. They can take place in any time frame, and lead towards impact on your change pathway. Identifying short- and long-term outcomes |
Where can you start on the change pathway?
Left side
Right side
Both
Anywhere
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2d - anywhere! You can begin anywhere on the change pathway. If you are starting by designing a project, we recommend starting on the right. If you have already designed your project and are now designing your impact assessment, you might start on the left. |
What is an indicator?
A way to measure the results of your activities
A metric that allows your to measure if or to what extent an outcome has taken place
How we describe the long-term change created by our activities
The money that we invest in our activities.
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3b - an indicator is information that allows us to measure whether you are achieving your desired outcomes. You might develop one or more indicators for each outcome you have added to your change pathway. |
What is an accountability line?
A line that connects different outcomes on the Change Pathway.
A way to describe when impact will happen.
A way to make clear where you think you are directly responsible for outcomes and where you only contribute towards these.
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4c -Marks the dividing line between the 'impact' you contribute to and the outcomes that are directly attributable to you. In your Change Pathway you will set out where you are and where you are not solely accountable for change, by drawing out the accountability line. |
What is impact?
Change in the short-term.
Change in the long-term for our stakeholders and wider society, for which we are not responsible but contribute towards.
Change in the medium-term.
Change for only my stakeholders, which we am directly accountable for.
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5b - Impact takes place in the long-term. This long-term change is something that you and your organisation can’t be accountable for, because you are not going to be the only one working towards this goal. However, you are accountable and responsible for your activities and for making them as impactful as possible. |
Are outcomes always positive?
Yes
No
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6b - outcomes are not always positive. You might find that some stakeholders experience something negative that you might not have expected. Identifying short- and long-term outcomes |
‘Stakeholders always directly benefit from my activity'. True or false?
True
False
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7a - your stakeholders can benefit from or experience your activity both directly and indirectly. You might wish to measure impact for an indirect stakeholder, but mostly you will focus on someone who benefits directly from your activities. |