Why is it important to think about impact? 

• Move beyond numbers to think about deeper change

• Stay relevant in a changing world - think from the perspective of your audience and respond to their feedback

• Inform evidence-led decision-making and iterative improvement cycles

• Inform strategies and ways ahead

• Contribute to the bigger narrative about what is the value of (digital) cultural heritage and your work

• Help make change happen and make a better world

• Contextualise your work (e.g. nationally, internationally) in comparison with others

• Influence better policy making by creating more appropriate recommendations and advocacy narratives

• Attract more funding and to help make your work more financially sustainable (and impactful for your audiences) 

• Identify gaps and capitalise on opportunities to create impact through your work

• Improve your organisation’s processes and ways of learning and improving