Introduction (15 min)
Mention: I’ll be asking some very basic questions today, not to test you but to help us define things in the simplest possible terms - so that users will understand. e.g. Why join ENA?
Framing video: Outcomes over outputs
To help participants keep focused on the problems/needs rather than the solutions
Activity (30 min)
Questions to ask participants:
How do we hope finds this site organically?
What do we hope they do there?
In other words, how does this site grow OUR Business?
Break (10 min)
Activity (45 min)
Wrap-up (5 min)